Word has it that YouTube is looking to throw some cash in the direction of the music video site Vevo, according to AllThingsD. If these rumors are true, it shows that YouTube is increasingly moving toward the content market.
YouTube already owns a small stake in Vevo but is reportedly looking to up that investment, according to AllThingsD. If indeed the video giant does partner with Vevo, the way consumers view content on the site will supposedly stay the same -- which means watching big label music videos for free.Vevo was reported as the third most-watched video site in the U.S. last May, with 49.5 million viewers per month, according to ComScore. No. 1 was Google, with 157.7 million viewers, largely through its YouTube operation, and second was Yahoo. YouTube helped create Vevo's back end, and Vevo's videos are best known for appearing on YouTube.
According to AllThingsD, the investment is reportedly slated to be more than $35 million.
Despite the rumors of a deal, nothing is for certain just yet. CNET contacted YouTube for comment. We'll update the story when we get more information.
YouTube said to be investing more cash in Vevo
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YouTube said to be investing more cash in Vevo
